We are looking for a data-driven marketing professional to help develop and support our marketing and events strategy using an array of digital and offline channels. This is a role for someone with a strong understanding of cryptocurrency markets as well as traditional financial services. You will be extremely hands-on with exceptional communication skills and an out-of-the-box mentality, well-versed at developing and executing marketing content and strategy in line with business and product objectives.
Responsibilities include:
Events:
- Support the planning and marketing strategy for in-person and virtual events, implementing tactical plans across multiple channels
- Directly lead event sponsorship sales, identifying targets and running sales processes for event partners
- Report back on performance to internal and external stakeholders focused on delegate bookings, brand and engagement
Campaigns:
- Help develop and deliver marketing plans/campaigns for product launches and events, working with the wider team based on their field of expertise
- Monitor metrics, conduct iterative tests throughout the acquisition funnel, and use the results to help inform data-driven strategy updates that lift key performance
Content:
- Support the team in improving CCData’s B2B customer journey through content strategies
- Create engaging thought leadership material on topics and subjects relevant to our products and buyers that will drive awareness, leads, and conversions
- Effective copywriter who shows pride in attention to detail and can adapt their writing for email, web, and product collateral
Requirements:
- 4+ years events and/or marketing experience
- Experience with audience nurturing and pipeline management, persona targeted marketing
- Experience with marketing software and CRM
- Can demonstrate they have planned and managed multi-channel marketing campaigns
- Crypto-savvy - a passion for digital assets and an understanding of industry-specific trends and key players
- A compelling, instinctive, and proven creative, tech-savvy content writer who can engage a number of different audiences
- Excellent communication and interpersonal skills, with a strong teamwork mindset
- Target and results oriented with strong attention to detail
CCData is an FCA-authorised benchmark administrator and global leader in digital asset data, providing clients with institutional-grade data and settlement indices. By aggregating and analysing tick data from globally recognised exchanges and seamlessly integrating multiple datasets, CCData provides a comprehensive and granular overview of the market across trade, derivatives, order book, historical, social and blockchain data.
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